The American Jewish Congress describes L'Oreal as "a warm friend of Israel". With huge investments, L'Oreal has made Israel its commercial centre for the Middle-East [more]

"The occupation can only end when pressure is applied from outside. Who is going to apply this pressure? The United States is not going to apply the pressure because Israel is its rotwiller, Israel is its local enforcement - a junior partner in the Middle-East, it is a special relationship - Israel is the US rotwiller. The British government is not going to stop it because the British government is the poodle of the United States, this is another special relationship. So who is going to apply it? We are going to apply the pressure. Civil society, ordinary people apply pressure by applying boycott - by boycotting Israeli goods, and exports, by boycotting tourism to Israel, by boycotting academic institutions which are part of the machinery of oppression and torture.."