LEE LETTER CAMPAIGN
Sara Lee is the world's largest clothing manufacturer. It owns
30% of Israel's leading textile company Delta Galil., this opens
the worlds markets to Israel, with cloths originating in Israel
being sold around the world under one of the many famous Sara Lee
brands (Hanes, Champion, Leggs, DIM, Bali, Lovable, Outer Banks,
Wonderbra, Gossard, Playtex, Just My Size ...)
In 1998, Mr. Lucien Nessim of Sara Lee Personal Products received
the Jubilee Award by the Israeli Prime Minister Netanyahu. This
is the highest tribute ever awarded by the "State of Israel"
in recognition of those individuals and organizations, that through
their investments and trade relationships, have done the most to
strengthen the Israeli economy.
We are running a letter writing campaign to pressure Sara Lee to
divest from Israel. Some may say that our goal is not realistic
and is unachievable. But by this campaign, at the very least Sara
Lee will come to understand that their support of apartheid Israel
does not go unnoticed and that they will loose the custom of ethical
consumers around the world.
Please copy the letter below, or better still compose your own
original letter, and give printed copies to all your friends for
signing and sending off.
Remember to include in the letter:
- Your Sign & printed Name
- The Date
- Your Address
If you get a reply then please email
us a copy so that we can gauge the response.
Mr. C. Steven McMillan
Chief Executive Officer of Sara Lee Corporation
Three First National Plaza
I write with reference to your companys continued support
for Israeli apartheid.
By your company's investments in Israel, with 30% share in
Delta Galil and joint ventures with Nilit, you are directly
helping perpetuate gross violations of human rights upon Palestinians.
Furthermore Sweatshop Watch has denounced Delta Galil for
its exploitation of Arab labour. I urgently request you to
reconsider your support for the racist and persistent abuse
of basic human rights by henceforth divesting your holdings
In the meantime I will have no alternative but to boycott
your products, and encourage others to do so. I look
forward to receiving your assurances that
you will no longer be supporting Israeli apartheid.
Your Name & Address
A "Boycott Sara Lee" sticker design is available for
download. Activists can use a word processor to print the stickers
out on their printers using standard computer label sheets. Two
popular label sizes are supported, and for each a landsacpe &
portrait image is given in case your word processor cannot rotate
Note that whilst Avery Codes are provided any brand of labels will
do just as well, just ensure that the label size matches. Also note
that 63.5 x 38.1mm is the more popular of the two sizes hence although
its labels are larger, you may find that they still work out cheaper
per label than the smaller size. Of course they will use up more
ink at 21 labels per sheet.