Cola Advert on the
"Dome of the Rock" Hoax
It has been reported on the internet that Coca-Cola has launched
a grotesque advert in Israel depicting the Dome of the Rock with
a Coke logo.
THE FOLLOWING IS DETAILS OF A E-MAIL ALLEGEDLY SENT BY A CONCERNED
MUSLIM TO COCA COLA RESPONDING TO COCA COLA'S ADVERT ON "THE
DOME OF THE ROCK":
Letter to Coke:
I recently received, through email, a photo of a Coca-Cola advertisement
in Israel. It basically emblazons your trademark over the Dome
of the Rock.As a Muslim, of Arab heritage, I am outraged &
However, I also feel that a global company of your stature would
typically not stoop so low. I have been unable to attach the photo
to this message for your review and response.
Please advise as to what your address is, so that I may forward
this photo for your review, and subsequent response.
Reply from Coke:
Thank you for contacting The Coca-Cola Company, Mr. Hassan.We
sincerely appreciated receiving your comments regarding our advertising
for Coca-Cola classic.
It is a challenge to appeal to as many consumers in our vast
target market as possible. Your constructive criticism helps us
know when we are not successful in accomplishing this difficult
task. Please be assured that yourcomments have been shared appropriately.
We do not want to lose your patronage. Your comments are important
to us,so please feel free to contact our Web site again whenever
you have comments to share.
The Coca-Cola Company
Industry and Consumer Affairs
Second Letter to Coke:
Thank you for your response to my inquiry.As a lifelong consumer
of your products, I'm extremely disappointed. I was hoping that
this advertisement was a hoax, perpetrated by someone against
your company. While I appreciated your candor, it did not excuse
the extremely poor judgment and taste exhibited by Coca Cola.
You have definitely lost my patronage. In addition, I will make
sure that I share your response with my friends in the community
- who were unwilling to give you the benefit of a doubt from the
I will also make it a point to convey this issue to my friends
and acquaintances in the Arab and Muslim world. I'm also attaching
a copy of your ad, from which you will recognize that, by the
time I had received it,it had already received wide circulation
on the Internet. I doubt that the increased revenue from this
ad - if any - will outweigh the reaction from around the world.
The Advert and the email correspondent which are sent accompanying
the advery are all fake. The Dome of the Rock advert was in fact
one in a series of fake Coca-Cola adverts created by a design agency.
The official statement from Coca-Cola :
Atlanta, August 23, 2001 - We are aware of false advertisements
featuring holy sites in the Middle East that have been circulating
on the Internet. The advertisements are fabricated and have not
been produced by The Coca-Cola Company. The Coca-Cola Company
has full respect for the cultures and religions in all of the
nearly 200 countries in which we operate.
Reality Is Worse
From 1966 onward Coca-Cola has been a stauch supporter of Israel.
Recently the Government of Israel Economic Mission honored Coca-Cola
at the Israel Trade Award Dinner for its continued support of Israel
for the last 30 years and for refusing ro abide by the Arab League
boycott of Israel.
For full details please see: Boycott